About Velour Liquid Lipstick A cult favorite in the beauty world, Jeffree Star’s best-selling liquid lipstick glides on smoothly, leaving behind bold, full-coverage color that dries to a comfortable and completely matte finish. Why It’s Special Enjoy opaque, high-pigment color that lasts and lasts with Jeffree’s signature long-wear formula The velvety, transfer-proof finish sets quickly and stays comfortable on lips without feeling dry or tight Choose from over 40 unique shades in matte and metallic finishes to customize your lip look for any occasion