WHAT IT IS: Say hello to the next-generation of lip color, BE LEGENDARY LONG WEAR LIP LACQ UER?the new boundary-pushing formula that delivers maximum high-lacquered color with major comfort?all day long. Goes on as a lacquer, then uniquely adjusts to a stain for 8 hours of long-lasting color. WHY YOU?LL LOVE IT: A proprietary triplex of 1) vibrant staining pigments, 2) glossy-finish pearls and 3) conditioning vitamin E. Our formula pushes saturated, long-wearing color to the limit by literally maxing out the amount of staining pigments we could blend in. (This way, hi-res photos pop with true color.) Then by mixing it with glossy-finish pearls and conditioning vitamin E, you get a velvety, lacquer-like finish that stays put without feeling tacky or drying. HOW TO USE IT: One smooth, comfortable coat will have your lips covered with color to the max, from A.M. to after-hours. No sad, patchy fading. No mid-day disappearing act. No annoying dry feeling.